We are committed to the application of collaborative methods to deliver solutions to clients in ways that enhance value, reduce risk and accelerate delivery.

With our understanding of the "Minds of Business" coupled with the use of appropriate application architecture, Intechsys can propel your company ahead in today’s knowledge based economy.

Distinctive Capabilities

Search Engine Marketing

Agile Initiative

Flexible Staffing

It is not just about reaching people. It is about reaching the right people - buyers of your products and services

Arguably Search Engine Marketing (SEM) is one of our most differentiated and valuable offering that can provide an effective method of driving highly targeted visitors to your website.

SEM is more than just SEO. Search Engine Marketing is a broader term that encompasses various tactics for exploring online brand communications and initiating customer contact. Those tactics, including natural site optimization or organic search, pay per click advertising and sponsored or paid listings offer distinct benefits that, when properly balanced, can work better providing more exposure than just SEO.

As SEM experts, we understand the finer points of search spiders and algorithms, pay-for-placement products, and the meeting-place they create between marketers and consumers. There is no substitute for a properly managed SEO program and the natural traffic it provides. It can be augmented with the paid component that can be influential in funneling traffic from these highly motivated searches to the sales channel. These two searches compliment each other more than most advertisers realize.

Organic SEO: Unbiased » Inexpensive » Unpredictable

Unbiased Search Engine results are a trusted source of information, believed to be unbiased and indexed solely by the automated methods of an objective third-party.
Inexpensive Costs are minimal or free; once pages are optimized for organic search, low ongoing maintenance fees make it cost-efficient for marketers on a limited budget.
Unpredictable Organic results can be unfocused in their content and occasionally misconstrued through automation. There's little control over which terms your pages will be linked with or how well they get ranked. Also the search algorithm varies from one search engine to another.

Free listing which is outcome of SEO is unbiased, inexpensive but also unpredictable where as paid listing which is outcome of PPC ads or paid inclusion is more predictable and controllable. We build SEM program over a carefully executed SEO program to achieve unparallel search synergy. When implemented in a proper way SEM is found to be more predictable and controllable and also easier to align with sales strategy than pure SEO techniques.

SEM: Predictable » Controllable » Synergistic

Synergy from SEM (combining pay-for-placement ads with organic searches)
Critical gaps in SEO coverage can be filled through the paid component, to guarantee coverage
Pay-for-placement keywords can be bought to support new content, while SEO efforts need to build over time when that search demand is created
Pay-for-placement can provide a boost to site volume when most needed

Write to our small business solutions specialist for a custom program